Kategorie: Start-Ups

Olligo is a technology driven company that offers its B2C services in the city-based transportation sphere.
These are the challenges and questions that need addressing.

1. How is a service like Olligo legal?

The market segment of transportation services beyond standard taxi companies is growing. An expanding field of competitors also breeds an increasing lobby to establish regulations that are in favour of Olligo.

Olligo only operates in cities where the service can be legally offered. A strong legal team provides the necessary framework for Olligo.

2. Big players like Uber are getting negative press.

How does Olligo compete with Uber and how does Ubers reputation affect Olligo? Uber introduced a new way of transportation around cities to a large audience. This audience is – demographically speaking – expanding and has become familiar and comfortable with the service. Services who break traditional models have become a major segment of technological, economical and social development and have found their share of the market. Examples are postal services vs email, traditional telecoms vs VoIP, television networks vs streaming services.

As a service based provider, Olligo is a market follower and utilises the infrastructure and brand building that Uber started. Olligo only operates where Uber can offer its services, with Uber drivers also working for Olligo.

3. What prevents Uber from offering the same service as Olligo?

According to Forbes, Uber has tested subscription-based services with positive results, they are however, unable to change their business model due to their IPO plans. Olligo, on the other hand, has the flexibility to adapt to sudden market changes and shifts of user behaviour. One expectable market development is how a customer remains loyal to a company who reacts to changing user needs. Olligo uses a registration – subscription system that gives the customer the important freedom to individually expand or reduce services he or she might need, creating a reaffirming loop that will move Olligo from market follower to a company who will shape the future inner-city transportation service market.

Olligo places its model on the timeline of the natural progression of a service-driven society. The subscription based approach lies between the traditionally grown pay-per-use system and the increasingly popular pay-what-you-want model.